Chagara is a block-printing workshop in Egypt that specializes in authentic fabrics, combining self-expression and story inspired fashion.
Our Creative aim is to introduce motifs that represent our modern world. To reach this, we considered the motif our theatre, in which a square is a character that performs an act. This act is part of a story or the play that we write, but instead of following the traditional stories, we take matters in our hands and create new stories that abstract our everyday experience in life.
Design and Expression
The design process is inspired by self-expression and story narration. It combines traditional crafts with modern design approaches to bring about collaboration between designers of all sorts closer to merge their designing skills with unique textiles into everyday products. This is also inspired by the primitive communities where work is linked to life and production is linked to a real need of expressing oneself through products.
Protecting the Environment
Chagara aims to protect the environment as the production process only includes natural dyes with minimal amounts of chemicals. When it comes to fabrics, organic ones such as linen, cotton and silk are Chagara’s fabrics of choice.
A Story of pride and self-worth